I fix what's breaking your sales engine.
An operator who's run the floor — not a slide-deck consultant. 15+ years building and leading sales teams in CPG, beverage, and regulated brands.
I've built the engine, not just advised on it.
Four things I go to work on.
Structure & Process
Running on chaos? I build the systems, roles, and accountability that let the business run itself.
Hiring & Training
From interviewing to onboarding — and screening for the attitude and work ethic you can't train in.
Data & Transparency
Get every division working off the same numbers, so decisions get made on reality.
Vendor Audits
A full review of every vendor — squeeze the juice out of the good ones, cut the rest.
The Clarity Audit.
A fast, straight-talking diagnostic. Get a red / yellow / green read on the core areas of your business — and see where to look first. It's how most new clients decide it's time to dig in.
Take the Clarity Audit →A clear path — no guesswork.
Clarity Audit
A fast diagnostic to find where the constraints are. Free, no pressure.
90-Day Assessment
I embed, learn the business from the inside, and build the plan with you.
Ongoing Partnership
We keep building. Hands-on, execution-first, measured by results.
Stop guessing. Get clarity.
Find what's really holding you back — then let's fix it.
Start with the Clarity Audit →I've been in the trenches.
15+ years running sales and operations — Alliance Beverage, Red Bull, Brown-Forman, and VP of Sales at OGeez!
I led 110+ reps across 9 states, won Distributor of the Year, and grew a brand to #1 in its market two years running. I've built sales orgs, OKRs, and SOPs from zero.
Most consultants only know the slice they came from. I look at a business like an operator: a sales problem is usually an ops, people, or numbers problem in disguise. My job is to find the real one — and stay in it with you until it's fixed.
Work with me →How I Lead
- Culture is King
- Hire Right
- Control the Controllables
- Accountability
- 360° Collaboration
- Lead Through Influence
Ready to find what's really going on?
Start with the Clarity Audit, or just reach out. No pressure, no canned pitch.
✉ nick@picnickconsulting.com